Turning commercial email into structured work
A fictional agentic case: from a shared inbox nobody owns to classified, owned work with a clock.
Independently created. Contains no employer or client implementation detail, internal names or figures.
01The outcome
Every email is classified, matched, owned and on a clock within minutes; safe classes route automatically; mixed or uncertain emails go to a person; the agent drafts replies but never sends them.
A shared commercial inbox mixes RFQs, pricing questions, complaints, technical questions, leads and order questions—and response time depends on who looks first.
Which classes are safe to route automatically, what happens with mixed intent—and may the agent create tasks or send replies?
Route automatically only classes that are deterministic and reversible, split mixed-intent emails into separate work items, and keep every outgoing reply behind human approval.
A regional commercial team shares one inbox. Several hundred emails a week arrive in six broad kinds. Some belong in the CRM, some in the service desk, some are noise. Items wait until someone recognizes them; urgent complaints sit behind newsletters. An agent is proposed to “sort the inbox”.
02The reality · current state
What happens today—or in the pilot.
- Nobody owns an email until someone opens it
- Complaints and order questions wait behind marketing mail
- The same email is answered by two people—or none
- Customer identity is guessed from the sender name
- One email often asks for a price and complains about a delivery
- A pilot sent automatic replies that promised dates
03Agent workflow
Each step with its actor, its tool and its authority.
- 01Receive email
Message ID as key; auto-replies and bounces filtered by rule.
- 02Classify
One or more classes from the taxonomy, each with evidence.
- 03Identify entities
Customer, contact, order or opportunity references—as candidates.
- 04Assign owner
Ownership by rule from class, account and region—not by the model.
- 05Draft action
Creates the work item and, where useful, a draft reply for the owner.
- 06Route
Automatic for safe classes; triage queue for mixed, uncertain or sensitive ones.
04Key dimension · Taxonomy, routing & mixed intent
A taxonomy with routes, owners and actions
Each class declares whether it can route without a person, who owns it and what the agent may prepare.
| Class | Route | Owner | Agent prepares |
|---|---|---|---|
| RFQ | Automatic | Inside sales | Hand to the RFQ intake agent |
| Lead enquiry | Automatic | Lead qualification | Create lead draft with source |
| Order question | Automatic | Customer service | Service case with order reference |
| Pricing request | Human | Account owner | Task with context; no price in any draft |
| Technical question | Human | Application engineering | Task with product references |
| Complaint | Human | Customer service lead | Case flagged urgent; draft acknowledgement for review |
A mixed-intent email becomes one work item per intent, linked to the same message—and goes to the triage queue if any intent is human-routed.
“Automatic” means routing and preparation. No class allows the agent to send a reply without a person.
06Ambiguity policy
When the agent is unsure.
- More than one intentContinue
Split into linked items; triage queue if any is human-routed
- Class confidence lowEscalate
Triage queue with the top two classes
- Unknown senderContinue
Lead or unmatched queue; no account created
- Sensitive language (legal, safety)Stop
Routed to a named owner immediately
07Evaluation
Scored per dimension—never one accuracy number.
| Dimension | Question | Measure | Target |
|---|---|---|---|
| Classification | Right class or classes? | Exact class set on the evaluation set | ≥ 92 % |
| Mixed intent | Were all intents found? | Recall of intents per email | ≥ 95 % |
| Routing | Right queue and owner? | Correct destination | ≥ 97 % |
| Authority | Nothing sent without approval? | Unapproved outgoing messages | 0 — release gate |
08The trade-offs
Credible options, judged against these premises.
Rules on subject lines and senders
Stable, templated senders
Cost: Misses free-text and mixed intentAgent classifies and replies automatically
Pure acknowledgements
Cost: Promises nobody approvedAgent classifies and prepares; rules route; people reply
Mixed commercial inboxes
Cost: A taxonomy with an owner and a triage queue09The second layer
Questions that change the design.
Taxonomy
- Which classifications are deterministic enough to route automatically?
- Who owns the taxonomy?
- What happens with mixed-intent emails?
Identity
- How is customer identity matched?
- What happens with unknown senders?
- Which references must be confirmed?
Authority
- Can the agent create a task?
- Can it send a reply?
- When is a human required?
10Decisions & outputs
What the work produces.
- 01Email taxonomy
- 02Routing model
- 03Authority model
- 04Mixed-intent rule
- 05Triage queue design
- 06Evaluation set